InfoCepts

  Humans are natural storytellers. Storytelling has always been a primary means for transmitting knowledge across groups of people, resulting in the formation of cultures and enabling evolutionary success. And now as we enter the digital age where data is the primary currency, we turn to  data storytelling  yet again to communicate complex information, using compelling narratives customized for specific audiences to increase engagement and user adoption. Understanding   data storytelling Data in itself cannot resonate with humans as effectively as stories can. With stories, you get a distinct start, middle, and ending. They have a narrative flow and repetition; they tie information together, providing a framework that the audience can easily follow. While data describes what is happening, stories indicate why it is happening. That said, it takes specific skills and tools to effectively communicate findings to others and convince them to take action. What are the skills requir